Director of Marketing


We're on the hunt for a passionate Director of Marketing to join SAM ( our award winning tight-knit startup East London. You will be responsible for shaping the SAM brand through relentless work ethic and a mastery of bringing some of the most innovative ideas to life.  

You are passionate about all forms of storytelling, cross-platform narrative, social media, and innovative experiential marketing. You are a leader of ideation, developing, pitching, selling and driving new and engaging ways to experience SAM. As a member of the leadership team, you represent the consumer and use this voice to help shape the company strategy. You will leverage consumer and user insights, market trends, and competitor data to inform marketing plans, develop briefs and execute campaigns.


  • Own the SAM brand, building it into a world-renowned toy brand
  • Manage consumer toy unit of SAM Labs with full P&L and managerial responsibilities
  • Define communication strategy across channels
  • Collaborate with the Head of Product on developing consumer offering in line with strategy
  • Lead growth in consumer unit and deliver against sales targets
  • Provide and execute thought leadership within our category
  • Represent SAM Labs on all levels and during a variety of events
  • Define and deliver messaging, proposition and content that engages our target audiences
  • Attend and oversee key consumer events around the world
  • Deliver critical analysis based on consumer insights and campaign objectives
  • Be a part of the leadership team


  • Detailed understanding of the US and/or UK toy and game markets with a demonstrated ability to engage and influence audiences within
  • Experience across and a understanding of a variety of marketing disciplines
  • Proven success in defining and delivering world class marketing campaigns
  • Experience with creative, production and project management
  • Excellent communication skills to clearly articulate the brand’s vision
  • Experience in managing teams, getting the most out of every team member
  • Experience in designing, gathering, analysing and presenting data
  • Ability to work in a flexible, ever-changing entrepreneurial environment


  • 10+ years of experience within relevant sectors: Toy, Gaming, Children’s entertainment
  • B.A. in related field


  • £70,000 to £90,000